Houston Dynamo announced a unique ticketing system on Tuesday which will allow their ticket holders to upgrade their seats at BBVA Compass Stadium.
The new ticketing system comes through an agreement with ticketing platform PogoSeat which will allow the change. The system will now allow fans to upgrade their seats, even after they have entered the stadium.
BBVA Compass Stadium is already infamous for having poor crowds on the side facing the television cameras, which is the unshaded area. This will no doubt lead to even more fans moving away from that section of the stadium, to the shaded side of the ground to avoid as much of the Texas sun as possible.
There will be two ways for fans to purchase upgrades eitheronline at houstondynamo.com/upgrades or using the club’s Orange Rewards application. Those upgrade opportunities will be posted five days before each home match, and sold on a first come first serve basis, but Members can also upgrade their seats for just one match if they wish to.
With Houston Dynamo’s next home match now 10 days away, it is not possible to yet see how the system will work or get quotes. The new scheme will begin ahead of the August 12th match against San Jose Earthquakes, with the upgrade website being set up to theoretically allow for upgrades to non-Dynamo events as well.
Essentially the pricing structure appears to be just the total price for the ticket being sold to the public with the match day cost of the seat the individual is in deducted. This could make it a great deal for members who receive a discount on match day prices for being a team member. It appears there won’t be a moving market price on the seats, however, so fans hoping for a cheap upgrade to field seats might be disappointed.